Which of the following is an example of a qualitative forecasting method?

Study for the APICS Basics QCM Exam with detailed questions and explanations. Dive into comprehensive materials and ace your exam!

The selected answer is accurate because expert judgment and market research are key components of qualitative forecasting methods. Qualitative forecasting relies on subjective assessments rather than numerical data. This approach is often utilized when data is scarce or when predicting outcomes based on expert opinions, interviews, and surveys, making it particularly valuable in new product development or when entering new markets.

In contrast, time series analysis is a quantitative method that uses historical data to forecast future outcomes by identifying patterns over time. Statistical regression also falls into the quantitative category, where relationships between variables are analyzed using mathematical models. Scenario analysis can involve both qualitative and quantitative elements but often focuses on evaluating different paths based on certain assumptions, thus leaning more towards the qualitative aspect when used for strategic planning.

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