What is the function of logistics in the supply chain?

The function of logistics in the supply chain is primarily concerned with managing the flow of goods and services from the point of origin to the end customer. This involves planning, implementing, and controlling the efficient movement and storage of products, ensuring that they are delivered in the right quantities, to the right locations, at the right times. Effective logistics coordination helps optimize supply chain operations, improves service levels, and minimizes costs associated with transportation and inventory.

While reducing product costs through bulk buying speaks to procurement strategies, it is not the core function of logistics. Conducting market research and developing marketing strategies relate more to understanding customer needs and market dynamics, rather than the logistical processes involved in getting products to consumers. Therefore, the management of the flow of goods and services encapsulates the essential activities of logistics in the supply chain, making it the correct choice.