What is "order fulfillment"?

Order fulfillment encompasses the entire process involved in preparing and delivering a customer order. This includes various steps such as receiving the order, inventory management, picking and packing the products, and ultimately shipping them to the customer. It is a critical aspect of supply chain management as it directly impacts customer satisfaction and service levels.

The efficiency of the order fulfillment process can significantly influence a company's success, as it determines how quickly and accurately customers receive their products. A well-optimized fulfillment process ensures that orders are completed on time and meet quality standards, fostering customer loyalty and repeat business. Therefore, recognizing order fulfillment as the complete chain of activities related to customer orders highlights its importance in logistics and supply chain operations.