What does Total Quality Management (TQM) emphasize?

Total Quality Management (TQM) emphasizes ongoing improvement and customer satisfaction as its core principles. TQM is a comprehensive management approach that seeks to enhance the quality of products and services through continuous feedback and incremental improvements. This methodology involves all employees in an organization, fostering a culture where quality becomes everyone's responsibility. The focus is on meeting or exceeding customer expectations, ensuring that quality is maintained in every aspect of the organization's operation, from production to customer service.

The concept of ongoing improvement is critical in TQM, as it encourages organizations to continuously evaluate processes, identify areas for enhancement, and implement changes that can lead to better outcomes. By prioritizing customer satisfaction, organizations can build long-term loyalty and achieve a competitive advantage in the market.